Which company scored how much?
Xiaomi led the smartphone market in India with a 9.2-million-unit shipments for a 21.2% share in the September quarter, while Samsung was number 2 with 8 million units and 18.6% share. Vivo came 3rd with 6.3 million units with 14.6% market share followed by Realme and Oppo with 6.2 million and 5.4 million units. If we talk about the fall percentage, Samsung’s shipments fell 0.8% year-on-year in Q3. By contrast, Chinese brands Vivo (-19.5%), Realme (-18.1%) and Xiaomi (-18%) had the sharpest fall, while Oppo was the only brand to grow 6.1% year-on-year in the quarter, the IDC data claimed.
Did 5G roll out increase 5G smartphones sale?
The share of 5G smartphones in the country reached 36% of total smartphones in Q3 with 16 million units. India shipped 67 million smartphones between 1Q20 when 5G wasn’t launched commercially in India to 3Q22 when 5th generation in India- to being rolled out gradually by Reliance Jio and Bharti Airtel. The ASP for 5G smartphones dropped to 393$ in 3Q22 from 509$ in 1Q20. Upasna Joshi, research manager at IDC said that alongside the rising supply chain costs leading to fewer discounts and increasing retail prices, a higher influx of more expensive 5G smartphones is also responsible for the rise in smartphone ASP’s in India. The sub-$300 segment underperformed, as shipments declined by 15% yoy said IDC. The premium segment remained the highest growing price band with 64% growth during the same period and 8% share. Apple led the market with 63% share followed by Samsung with 22% and OnePlus with 9%. The research firm predicts that this will lead to a muted Q4 with 2022 exiting with 150 million units. “The major challenges going into 2023 are the impact of inflation on consumer demand, increasing device costs, and slow feature phone-to-smartphone migration,” said Navkendar Singh, Associate VP, Devices Research IDC.
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