Twitter En-route To One Billion Users
Elon Musk tweeted on his platform saying Twitter is on its way to surpassing one billion users in the next 12-18 months. The information was followed by some infographics showcasing why Musk came up with this assumption. The infographics show there’s a hike in new users signing up on the platform. It is at an all-time high adding two million new sign-ups per day as an average for a week that ended on November 16. It is a 66% hike from the stats recorded last year when Twitter was still fully intact. Musk shared that the user active minutes on the platform were all-time high as well with daily active users (DAU) reaching a high of 254 million. In an internal document that The Verge got their hands on, Twitter saw a spike of 20% in monetizable daily active users (MDAU) since Elon took over the top hat. It further adds that Twitter was able to surpass the quarter billion mark w.r.t. mDAU during the current period. During the last period, Twitter reported a 237.8 million mDAU mark. Surprisingly, the numbers are rising even after certain big companies left their advertisement channel to show ads. For instance, Audi has asked all automobile companies to stop paid ads on Twitter until further notice. Audi as a group consists of some of the biggest automobile makers such as Porsche and Volkswagen among others. Twitter tagged ‘Stop Toxic Twitter’ is responsible for forcing advertisers to step down from showcasing paid ads on the platform. Musk added that once they have resources, they will entrust such entities as well. The stats posted by Elon shows a considerable drop in hate speech impressions as well. It is currently at all time low compared to the same timeframe last year. Twitter saw hate speech impressions peaking at 10M twice over the last year.
What’s More In The Pipeline?
Elon teased Twitter 2.0 dubbed as ‘The Everything App’ that gives access to a lot more. It within be something in the lines of WeChat, which is hugely popular in China. It will feature longform tweets, payments, encrypted direct messages, advertising as entertainment, video, entertainment and the launch of Twitter-famed subscription service Blue Verified.
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