The first co-developed smartphone is confirmed to launch in July 2022. Although Xiaomi has not confirmed the name of this device, it could be Xiaomi 12 Ultra that has been in the news for having Qualcomm’s Snapdragon 8+ Gen 1 Chipset. Read more about this latest chipset here. ALSO READ: Sony Bravia X80K Series with Processor X1 launched in India “This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, both parties’ innovative technologies, product philosophies, and imaging preferences have experienced unprecedented in-depth collision and fusion.” Lei Jun, Chief Executive officer of Xiaomi Group said. Xiaomi claims that the partnership will include cooperation in optical design, aesthetic orientations, and imaging preferences. Xiaomi is not the 1st brand to enter into such a partnership. Before Xiaomi, OnePlus partnered with Hassleband and Vivo with Zeiss for better photography opportunities. With this association, Xiaomi will hope to address one of the biggest weak points of its devices as compared to Samsung, Apple or Google flagship phones. This is because cameras from Leica come with a “red dot” branding, making them stand apart from the others. ALSO READ: Realme to launch GT Neo 3T in India next month: Read on to know more “It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both global premium brands. During this unprecedented deep cooperation process, both parties have successfully worked on the goal of providing customers with a new era of mobile photography,” said Mathias Harsch, CEO of Leica Group.
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